Value Chain Analysis  

Understanding the parts of its operations that create value, and those that do not, is important because the firm earns above-average returns only when the value it creates is greater than the costs incurred to create that value. Once analysed the value chain provides a template that firms use to understand their cost position and to identify the multiple means that might be used to facilitate implementation of a chosen business level strategy.

Gap Analysis  

Gidden's Burge offer a Gap Analysis service resulting in an output of recommendations and a clear move forward plan. Gap Analysis is a specialist technique that businesses use to determine what steps need to be taken in order to move from its current state to its desired, future state. Also called need-gap analysis, needs analysis, and needs assessment.

Gap analysis consists of:

1. Listing of characteristic factors (such as attributes, competencies, performance levels) of the present situation ("what is").
2. Listing factors needed to achieve future objectives ("what should be").
3. And then highlighting the gaps that exist and need to be filled.

Gap analysis forces a company to reflect on who it is and ask who they want to be in the future.

Core Competences 

A unique ability that a company acquires from its founders or develops and that cannot be easily imitated. Core competencies are what give a company one or more competitive advantages, in creating and delivering value to its customers in its chosen field.

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