About Us


Giddens Burge has a proven track record in retail, service and manufacturing oriented industries. Our clients have been able to demonstrate a quantifiable ROI within 6 to 9 months.
This is achieved because Gidden's Burge:
  • Ensure that we understand your business goals.
  • Analyse those goals focusing on core competencies, capabilities and competitive advantage.
  • Translate those business goals into a set of options that include recommended implementation steps that can be integrated efficiently and effectively to maximise gains.

Value Proposition  

Giddens Burge has a unique value proposition in that we focus on what is needed to help grow your business by recommending process and people changes across the entire length of your value chain to:

  • Optimize your competitive advantage.
  • Streamline operational efficiencies.
  • Provide a strategic forward thinking approach with a step by step execution plan that maximizes short, medium and long term gains.

Director: Andrew Buchanan-Smart  

  • Demonstrated visionary leadership in education and creative industries.
  • Achieved running successful businesses and honing entrepreneurial skills with developing and growing three start-up businesses, which included wholesale, retail and mail order operations.
  • Held governance positions on commercial and not-for-profit boards since 1979.
Andrew Buchanan-Smart
Management Education Experience
  • Tutored for the University of Waikato Continuing Education Department.
  • Supervised and assessed a substantial number of Bachelor of Management Studies final project reports.
  • Tutored in Strategy and Human Resource Management at the University of Waikato.
  • On the panel of judges for the Waipa Business Awards 2014-2016.
  • On the panel of judges for the Waikato Business Awards 2016.
Business, Leadership and Strategic Planning
  • Developed business plans for boards and management and policy plans in accordance with the individual companies and not-for-profit entities that meet their organisational aspirations.
  • Specialised on strategic issues which include: brand loyalty, competitive environment, core competencies, opportunities, competitive advantages and other issues relating to marketing, branding and growth.
  • Understand the importance of research in developing strategic direction to maximise organisational potential within resource constraints and reach budget targets.
  • Aligned good governance, organisational policy with prudent fiscal management.
  • Applied the concept of how can we add value to organisational aims and purpose.

Contact Details 

Telephone: 027 658 40 13

~ no stone left unturned ~